New Brand Launch: Yoke and Abundance

Over the past few weeks I have had the privilege of working with my friend Alisha on the relaunch of her blog and business, Yoke and Abundance.

Yoke and Abundance | Brand Design by Broad + main

Alisha and I met when I took my first big girl job right out of college in Greensboro, NC. In the years we worked together, I saw Alisha not only continually be at the top of the pack for her sales results, but also watched her as she went from dream to reality in owning her own yoga studio.

At the time, I have to admit - I thought she was off her rocker. Working a full time job and running a yoga studio sounded like a tremendous amount of work and responsibility, and Alisha will tell you that it absolutely was. What I didn't fully understand at the time, was that when you are passionate about something and insistent on creating the life you want, you'll do anything and everything to make your dream a reality. It wasn't until I realized my passion for design and desire to start my own business, that I understood the hard work and sacrifice that goes into being a business owner when you have a full time job. I also didn't know the empowerment and fulfillment that comes with seeing your plans in action and your goals realized, and what a powerful feeling that is.

Not only is Alisha the leading sales rep at her day job, she is a yoga teacher, yoga studio owner, an artist and just graduated her first class of yoga teacher trainees this very weekend. I am so in awe of how hard she works and am grateful to have played a small part in her story. 

Alisha's determination and steadfast dedication to pursuing her passions is the exact reason I love working self-starters and those who refuse to live anything but a life that fills them up each day. 

Our goal with Yoke and Abundance was to create a brand and website that was artistic, energetic and thoughtful. Her mission is to inspire others to have big dreams, and to work with them hand in hand to make those dreams happen. As odes to her yoga background, we incorporated a mandala illustration into her logo, and in the photography on her website. I also wanted to incorporate painted textures into the design as a nod to the art journaling and painting that Alisha loves.

I'm so happy with how everything turned out. The screenshots below don't do it justice. Take a look at her site with the link below!

Yoke and Abundance | Brand Design by Broad + Main

squarespace website design

Yoke and Abundance | Brand Design by Broad + Main

Woah! 2015 is booked! But don't worry... we have a whole year ahead of us.

Contact me today to discuss your project for 2016.

Name *